Why Are Print And E Media Manipulate Images Of Their...

For my critical investigation I will be investigating how and why both print and e-media manipulate images to alter the look of their subjects and how this can impact on society. I will address the issues surrounding Photoshop manipulation and look at both the positives and negatives with regards to how this is used in the media. Thomas and John Knoll are the creators of what one might say to be a controversial and innovative piece of software named ‘Adobe Photoshop’. Adobe Photoshop has been the main piece of software since it’s initial release in 1990 to give a user the power to apply sharper and/or a surreal look to an image that they have photographed. Ever since the initial release of the first ever version of Adobe Photoshop, it†¦show more content†¦For example, young teenage girls generally, will view media on a regular basis, more specifically, fashion and beauty, as they are the target audience for these given topics. With this being said, young teenage girls become more naive with regards to celebrities in the fashion and beauty industry, and typically idolize. Furthermore, they personally identify themselves with said celebrities, and admire them. Nowadays, more often than not, images will be altered with Photoshop, making celebrities and models look thinner, taller, and completely unblemished with perfect white teeth and bodily curves. Seemingly ‘perfect’. Thus meaning that society are viewing in some form or another, a fabricated image, yet not knowing this. Magazine publishers such as Vogue, Cosmopolitan and Glamour, have come to the point where not using Photoshop becomes alien to them. To these organisations, editing is basically a mandatory process where the images they use simply go through the manipulation process to make women look ‘perfect’, even if they are already naturally beautiful. What these organisations are trying to say is, no woman is perfect and will always need a touch of alteration with online software. This is done simply because they want their magazine to look as professional as possible. By doing this, it increases the percentage of units sold of their magazine, therefore, earning themselves more money. In many people’s perspective, it